homage to Braun’s legacy in the form of type

homage to Braun’s legacy in the form of type

Designer Gao Yang decided to pay homage to Braun’s legacy in the form of typography. Taking real products from Braun’s vast catalog, Gao made small alterations to them, maintaining their Braun-ness but turning products into characters, which works Braun’s products character.

Honest, effective, functional, timeless, no-nonsense products and design details get turned into beautiful letters, and the resulting typeface is nothing less than an amazing map of Braun’s journey over the years as almost a design movement in their own right.

March 1st, 2018