3D, Art, Design, Fashion, Light, VRNajwa

Adidas Deerupt Launch Realtime VR Experience

3D, Art, Design, Fashion, Light, VRNajwa
Adidas Deerupt Launch Realtime VR Experience

For the launch of their new sneakers line called Deerupt, Adidas has organized a series of creative events in Paris, London Amsterdam. Deerupt stands for a contemporary tech look and a comfortable, lightweight built. During several events in main cities of Europe (Paris, London, Amsterdam) organized by Pavillon Noir, Monochrome created a Realtime VR experience, central installation of the show. This production is a 3D and interactive interpretation of the GRID, main pattern of the sneaker. 

The Grid

The Spawn of a DISRUPTIVE movement begins as creators discover the existence of a new exciting world composed of grids. The DEERUPT Society learn how to manipulate, control, and disrupt the grid within the VR Experience. All along a 4 minutes travelling, the user is able to play with the Grid, switching the overall look and feel inspired pop culture and contemporary arts (Tron, Matrix and Jean-Pierre Raynaud…) and control the Deerupt effect, a Realtime shader which transform the environment.

April 20, 2018