For the launch of their new sneakers line called Deerupt, Adidas has organized a series of creative events in Paris, London Amsterdam. Deerupt stands for a contemporary tech look and a comfortable, lightweight built. During several events in main cities of Europe (Paris, London, Amsterdam) organized by Pavillon Noir, Monochrome created a Realtime VR experience, central installation of the show. This production is a 3D and interactive interpretation of the GRID, main pattern of the sneaker.
The Spawn of a DISRUPTIVE movement begins as creators discover the existence of a new exciting world composed of grids. The DEERUPT Society learn how to manipulate, control, and disrupt the grid within the VR Experience. All along a 4 minutes travelling, the user is able to play with the Grid, switching the overall look and feel inspired pop culture and contemporary arts (Tron, Matrix and Jean-Pierre Raynaud…) and control the Deerupt effect, a Realtime shader which transform the environment.
April 20, 2018