Today, GIFs are ubiquitous. They are widely shared and even the news is delivered with little snippets of the compressed animation. But back in 1998, its future was unclear. CompuServe, the creators of the GIF, let their patent expire. (They were then owned by AOL.) This opened GIF up to the public domain and allowed technocrats and artists a way to experiment with what it could do. As technology grows more advanced, we still look to the GIF as a form of artistic expression. Nowadays, many digital artists choose to make their work through GIFs, taking advantage of its loops to create mesmerizing animations.
MAY 3, 2017