Edgy Street-Culture Homage for Adidas Originals

Edgy Street-Culture Homage for Adidas Originals

A visually stunning new video titled “Original is never finished” celebrating street culture, authenticity and going after one’s dreams. The 90-second video was directed by South African director Terence Neale and features many stars from American pop culture, especially subcultures such as hip hop music and dance, b-boying and sport. The video also features an inspiring remix of the iconic song “My Way” originally sung by Frank Sinatra, which in this case is being co-sung and recited by those starring in the film, thereby making a statement about how the search for originality is one that never stops, that every person and every generation has to rediscover anew.

JANUARY 25, 2017