Motion capture dancing avatars perform iconic pop dance moves

Motion capture dancing avatars perform iconic pop dance moves

Method Design was tapped by production company RSA to concept and create this year’s sponsor reel for AICP at the MoMA The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

JUNE 11, 2016